Buy=Win: Reframing Your Brand Message Around Humanity’s Need to Come Out on TopWinning is an exhilarating feeling. It comes pre-packaged with a sense of control, of confidence, of having this whole mysterious “life…Mar 31, 2021Mar 31, 2021
Beyond The NumbersMarket research and analysis make up a huge part of my process. Without them, I’d be taking wild stabs in the dark with my creative work.Feb 8, 2021Feb 8, 2021
What Enterprise Decision-Makers Are Looking ForAt Strangers No More, we hold a strong belief that brand alignment is key to turning a regular business into a winning brand. Our…Jan 21, 2021Jan 21, 2021
The Greatest Hook of All TimeAnd I’m not talking about the left hook from Joe Frazier that sent Muhammad Ali onto the canvas in the infamous “Fight of the Century.”…Dec 27, 2020Dec 27, 2020
The Power of One: Why Single-Story Messages Get You More ResultsLook, I get it. It’s tempting to jam a lot of messages into your communications.Nov 9, 2020Nov 9, 2020
“Once Upon a Time”: Why Stories Haven’t Gone Out of StyleTalking about the benefits of “storytelling” is a bit like describing 2020 as an “unprecedented year.” It’s been done. A lot.Oct 13, 2020Oct 13, 2020
How to Survive and Thrive in the Face of Change…Starting Now?“A bend in the road is not the end of the road… Unless you fail to make the turn.” -Helen KellerSep 30, 2020Sep 30, 2020
More “High-Tech”? You’re Gonna Need More “High-Touch”Yet as business professionals further immerse themselves in the intoxicating atmosphere of cloud software, AI, and big data, more and more…Sep 28, 2020Sep 28, 2020
Innovate Like A Comedian: A Beginner’s Guide to Lateral Thinking“Humor is by far the most significant activity of the human brain.” -Edward de BonoJan 26, 2019Jan 26, 2019
The 1 Thing Your Brand Needs To Be GreatAs a brand and marketing advisor to many companies, I’m often asked what strategies and tactics are most effective in reaching people…Oct 24, 2018Oct 24, 2018
