Mark ChewBuy=Win: Reframing Your Brand Message Around Humanity’s Need to Come Out on TopWinning is an exhilarating feeling. It comes pre-packaged with a sense of control, of confidence, of having this whole mysterious “life…4 min read·Mar 31, 2021----
Mark ChewBeyond The NumbersMarket research and analysis make up a huge part of my process. Without them, I’d be taking wild stabs in the dark with my creative work.2 min read·Feb 8, 2021----
Mark ChewWhat Enterprise Decision-Makers Are Looking ForAt Strangers No More, we hold a strong belief that brand alignment is key to turning a regular business into a winning brand. Our…4 min read·Jan 21, 2021----
Mark ChewThe Greatest Hook of All TimeAnd I’m not talking about the left hook from Joe Frazier that sent Muhammad Ali onto the canvas in the infamous “Fight of the Century.”…3 min read·Dec 27, 2020----
Mark ChewThe Power of One: Why Single-Story Messages Get You More ResultsLook, I get it. It’s tempting to jam a lot of messages into your communications.3 min read·Nov 9, 2020----
Mark Chew“Once Upon a Time”: Why Stories Haven’t Gone Out of StyleTalking about the benefits of “storytelling” is a bit like describing 2020 as an “unprecedented year.” It’s been done. A lot.3 min read·Oct 13, 2020----
Mark ChewHow to Survive and Thrive in the Face of Change…Starting Now?“A bend in the road is not the end of the road… Unless you fail to make the turn.” -Helen Keller4 min read·Sep 30, 2020----
Mark ChewMore “High-Tech”? You’re Gonna Need More “High-Touch”Yet as business professionals further immerse themselves in the intoxicating atmosphere of cloud software, AI, and big data, more and more…·3 min read·Sep 28, 2020----
Mark ChewInnovate Like A Comedian: A Beginner’s Guide to Lateral Thinking“Humor is by far the most significant activity of the human brain.” -Edward de Bono5 min read·Jan 26, 2019----
Mark ChewThe 1 Thing Your Brand Needs To Be GreatAs a brand and marketing advisor to many companies, I’m often asked what strategies and tactics are most effective in reaching people…8 min read·Oct 24, 2018----